Weitere Glossar Begriffe
A
- A/A Test
- AB/Test
- Access-Provider
- Account
- Ad Click Rate
- Ad Impressions
- Ad-Server
- Ad-Visibilty
- Adaptive Webdesign
- Affiliate (Publisher, Partner)
- Affiliate-Blog (Affiliate-Weblog)
- Affiliate-Marketing
- Affiliate-Marketing-System
- Affiliate-Programm
- AIDA-Modell
- Allgemeine Suchmaschinen
- Anchor Text (Ankertext)
- Application Service Provider (ASP)
- Asynchroner Remote Usability-Test
- Atomic Design
- Aufgabenanalyse
- Auktionsprinzip
C
- Call-to-Action (CTA)
- Card-Sorting
- Click Rate
- Click-Through-Rate
- Community / Online-Community
- Content
- Content First
- Content-Marketing
- Contextual Inquiry (Kontextanalyse)
- Contextual Targeting
- Conversion
- Conversion Rate
- Cookies
- Corporate-Blog
- Cost per Click (CPC)
- Cost per Lead (CPL)
- Cost per Mille (CPM)
- Cost per Order (CPO)
- CPX
- Crawler
- CRM-Targeting
- CRO (Conversion Rate Optimierung)
- CSS3
- Customer Journey
- Customer-Relationship-Management (CRM)
- Customer-Relationship-Management-Systeme
P
- Page Impressions
- Pay per Click (PPC)
- Pay per Install
- Pay per Lead (PPL)
- Pay per Link
- Pay per Order (PPO)
- Pay per SignUp
- Pay per View (PPV)
- Payment-Verfahren
- Performance-Marketing
- Permission-Marketing
- Personas
- Pharming
- Phishing
- Pop Up
- Pop-Under
- Pre-Header
- Predictive Behavioral Targeting
- Private Affiliate Network
- Progressive Enhancement
- Prototypentest
- Provider
- Public Affiliate Network
S
- Screencast
- Seeding (virale Verbreitung)
- Semantisches Targeting
- SERPs
- Single-Opt-in
- Social Bookmarks / social bookmarking
- Social Commerce
- Social Login
- Social Media (soziale Medien)
- Social Media Marketing
- Social Media Optimization (SMO)
- Social Targeting
- Social-Media-Monitoring
- Social-Media-Targeting
- Soziodemografisches Targeting
- Spam
- Storytelling
- Streuverluste
- Suchmaschinen
- Suchmaschinenmarketing (SEM)
- Suchmaschinenoptimierung (SEO)
- Suchmaschinenwerbung (SEA)
- Supply Chain Management